Full Marketing Audit

See exactly what’s working, what’s wasting budget, and where your biggest growth opportunities are

Stop guessing. Start making informed marketing decisions.

A comprehensive marketing audit is a systematic review of:

  • every channel you are using
  • your campaigns - including content and assets
  • email & database review and it's activity
  • understand and review your retention rates and acquisition success
  • understand your ROI and how efficient your marketing is


It will identify what’s working, what isn’t, and where you should focus next.

marketing audit in progress

Who needs a marketing audit?

  • Businesses unsure what marketing is working
  • Companies wasting budget on underperforming channels
  • Teams needing clarity before scaling campaigns
  • Organisations preparing for growth or rebranding
  • Support to be making the right decisions for future marketing activity
  • Businesses looking for support to embed Best Practices and improve process

How much will a full marketing audit cost?

The Investment is a one-off fee from:

£1,250 +VAT

Clear and honest assessment of your marketing activity, with a practical plan of action to make improvements and make your marketing more effective


Contact me today to discuss further:

Email me to book an audit

Call me: 07843 614274

What’s included in the marketing audit?

We conduct a complete, data-driven audit across your entire marketing ecosystem - digital, email, offline, and brand assets. All your touchpoints

1. Digital Marketing Audit

  • SEO (technical, on-page and content gaps)
  • Paid advertising (Google Ads, Meta, etc.)
  • Social media performance and content strategy
  • Analytics tracking and reporting
  • Competitor visibility and positioning

2. Email Marketing Audit

  • Campaign performance (open rates, CTR, conversions)
  • List segmentation and audience quality
  • Automation and lifecycle journeys
  • Deliverability and technical setup
  • Messaging clarity and engagement levels

3. Offline Marketing Audit

  • Print materials and brand consistency
  • Direct mail campaigns
  • Events and partnerships
  • Sales collateral effectiveness
  • Integration with digital marketing

4. Strategy & Customer Journey Review

  • Full funnel performance (awareness → conversion)
  • Customer journey mapping
  • Drop-off points and friction areas
  • Sales and marketing alignment

5. Brand Content & Social Touchpoint Audit

This is where we go beyond channels and assess how your brand actually appears and communicates in the real world

Social media touchpoints

  • Consistency of messaging across platforms
  • Brand tone, positioning and audience alignment
  • Engagement levels and content effectiveness
  • Channel-by-channel performance gaps
  • Opportunities to improve reach and interaction

Written content assessment

  • Website copy clarity and conversion strength
  • Blog/content marketing effectiveness
  • Tone of voice consistency across channels
  • Messaging alignment with target audience
  • Gaps in content strategy and authority building

Imagery & visual brand assessment

  • Visual consistency across website, ads and offline materials
  • Quality and relevance of imagery
  • Branding alignment (colours, style, identity)
  • Impact of visuals on trust and conversion
  • Opportunities to improve creative performance

What you'll receive from the marketing audit

After the audit, you’ll get a clear, easy-to-understand report with my advice and recommendations, including:

✔ Deep-dive analysis across all marketing channels

✔ Full review of messaging, visuals and brand touchpoints

✔ Data analysis from analytics, CRM and ad platforms

✔ Competitor benchmarking

✔ Identification of gaps, duplication and wasted budget

✔ Prioritisation of quick wins and high-impact improvements

✔Creation of a clear, actionable roadmap

The outcome

By the end of the audit, you will have

Comprehensive Audit Report

  • Clear breakdown of performance across every channel
  • Honest, transparent findings
  • My Recommendations

Prioritised Action Plan

  • What to fix immediately
  • What to improve next
  • What to stop doing

Strategic Recommendations

  • Channel-by-channel improvements
  • Messaging, content and brand enhancements
  • Budget allocation and ROI optimisation

Growth Opportunities

  • Untapped marketing channels opportunities
  • Content and engagement gaps
  • Conversion improvements across your funnel