My Services

My Ecommerce consultancy and Marketing knowledge, skills & experiences are broad, which enables me review your current activities to get a solid understanding of your business needs quickly - this will be the starting point to create and shape your Ecommerce and Marketing strategy to deliver measurable results.

At Digitally Driven Consultancy, I tailor my Business Consultancy services to each of my clients & Brands individually - depending on your priorities and your business goals. Focus will be on developing your business strengths as well as identifying weaknesses and other opportunities that can be developed into strengths

My dedicated focus will deliver Brand growth efficiently & effectively with KPIs in place to measure against and to provide guidance for what success looks like.

I can work with you as an Outsourced Marketing Director - as an extension of your team - so whether you need consultancy or hands on support then I will work accordingly to your needs & priorities, to deliver the best results.

Contact me: 07843 614274 or andy@digitallydrivenconsultancy.com

Contact me: 07843 614274

andy@digitallydrivenconsultancy.com

Fractional / Interim Marketing Director:

Step in quickly to provide consistent senior leadership on a part‑time basis, scaled to business needs

Bridge leadership gaps or lead defined transformation phases

Ideal for organisations that need strategic direction but not a full‑time role

Enables faster progress with lower fixed cost and greater flexibility

Embeds into leadership rhythm while remaining objective and outcome‑focused

Delivers immediate impact with no ramp‑up period

Trusted to take decisive action during periods of change, pressure or uncertainty

Leaves teams, systems and performance stronger than before

Coaching & Mentoring for Marketing and eCommerce Teams:

Support for strategic guidance to align marketing and eCommerce efforts with business goals

Coaching for leaders and managers to build high‑performing, accountable teams

Hands‑on support to improve planning and processes, ensuring there is focus on prioritisation, and execution

Provide skills development across acquisition, retention, conversion and growth

Assess and support with team structure, roles, and capability gaps

Mentoring to improve collaboration and ways of working between marketing, product, and commercial teams

Provide practical frameworks to improve decision‑making using data, insights, and experimentation

Confidence‑building for teams navigating change, growth, or transformation

1 to 1 Coaching & Mentoring

1‑to‑1 coaching tailored to role, experience, and career goals

Support for marketers and eCommerce professionals stepping into leadership roles

Mentoring to build confidence, clarity, and strategic thinking

Guidance on prioritisation, stakeholder management, and influence

Career development, progression planning, and performance improvement

A trusted sounding board for challenges, ideas, and decisions

Practical advice grounded in real‑world marketing and eCommerce experience

Share my knowledge, skills and experience where it can be applied, and the benefits it can generate

Support with managing teams, managing across departments, as well as line managers

Ecommerce Consultancy:

Replatforming project management & Consultancy

Create & develop your Ecommerce online Trading strategy

Website Audit - focusing on UX and data analysis to provide recommendations for improvement and optimising

SEO - reviewing standards and actioning requirements to improve standards

UX - introduce & develop CRO and AB testing to improve website usage and journey

Identify technology to enhance performance

Content - ensuring the right content is being created and published on the website

Agency review - assisting brands to understand if they are getting good value for money from their existing web agency and recommending better ways of working (or better agencies if needed!)

Coaching & Training - help to upskill their inhouse team to develop their processes and ways of working

Create a Website development roadmap to improve KPIs such as CVR and engagement measures (ultimately revenue)

Marketing:

Audit & review of current activity - provide data and recommendation based on performance

Identify gaps within your marketing channels and provide recommendations

Create a structured strategy to develop marketing activity - short, medium and long term goals to encompass all marketing channels across the whole marketing funnel

Identify cost savings and efficiencies

Identify & onboard technology to improve performance

Digital Marketing: Email, PPC, Paid Social Media & Affiliate marketing - developing activity with a focus on ROI

Cost analyses and budget planning

Agency review - assisting brands to understand if they are getting value for money from their marketing agency and recommending better ways of working - improve relationships between Brands and Agencies

Coaching & Training - help to upskill in-house teams and individuals to develop their knowledge, processes and ways of working

Trading:

Developing campaign planning & management across all marketing channels

Develop a trading mentality within the business with a Commercial focus on Best Sellers, Key Selling periods and a hunger to succeed

Carry out cost analysis and margin analysis with recommendations to improve

Develop ways of working & processes between the ecommerce/ marketing team and product/ merchandising teams

Developing reporting capabilities and usage - for quality and to enable sensible decision making

Evolve & develop operational needs for your Ecommerce business for efficiencies and serve your customer better

Evolve business ways of working and processes to achieve "best practice" for an ecommerce business - tailored to business needs, structure and requirements

Coaching & Training - help to upskill inhouse teams to develop their knowledge, processes and ways of working

Business Development:

I focus on driving business growth - keeping it sensible and aligned to your structure & cashflow

Create & develop your Ecommerce Strategy and Marketing Strategy, aligned to your Business Strategy & goals

Full cost assessment and margins assessment

Identify & develop a commercial Ecommerce business strategy that fits with overall business activity

Linking your Ecommerce activity to the rest of your business

Team skill assessment & review with recommendations to develop skill gaps

Team development, coaching & training on an individual basis

Technology – assess business current usage - identify gaps and provide recommendations for success

Identify potential cost savings

Website & Marketplaces focus

B2C and B2B focus